Footer Links - Should You Be Worried?

Are you wondering why your blog isn’t ranking higher in Google? Have you tried changing your title tags or meta description? Or maybe you’re looking for ways to improve your SEO.

If you have keywords in your footer links, Google could be penalizing your page.

For years, bloggers have struggled to rank their blogs high in search engines.

The reason is simple:

Google wants websites that contain relevant information. This means that bloggers need to write quality posts and include keywords that match those searched by readers.

To achieve top rankings in search engines, you'll need to optimize your page titles, descriptions, and URL structure.

However:

You need to be extra careful about what you include in your footer links.

Footer links were once an effective way to unobtrusively increase rankings through keyword-rich anchor text.

Not anymore.

So, If you are still doing this in 2022, you could be risking a penalty from Google.

Google has been cracking down on this practice for a while. In fact, they can hurt your rankings when used incorrectly. However, that is not to say that the footer should no longer be used on a website.

When using footer links you should avoid raising red flags by using keyword-rich anchor texts.

URLs, company names, and brands are probably safe unless those names are rich in keywords that could trigger the Google penalty.

It's best to use generic terms like "contact us" instead of specific ones like "contact us form."

If you're worried about losing rankings because of footer links, there are other methods you can use to boost your site's visibility. Here are 20 tips to help you get more traffic to your blog.

If you'd rather not risk a Google penalty, then it might be worth considering switching off the footer link feature altogether.

We hope this article was helpful! Share it with friends who may benefit from reading it too.